Digital Marketing
Search visibility, Google Business Profile, paid campaigns and social content — measured by the enquiries they bring in, not by how many people saw a post.
Most marketing reports count impressions, clicks and followers. None of those pay a bill. The number that matters to a business owner is how many people got in touch, and what each of those enquiries cost.
So we work backwards from that. Tracking goes in first, so every enquiry can be traced to where it came from. Then spend goes to the channels producing enquiries and comes off the ones that are not. You see the real figures each month, including the campaigns we recommend switching off.
What we do
Google Business Profile
The highest-return task for a local business: your listing complete, correctly categorised, with photos, posts and a steady flow of reviews.
Search optimisation
Page structure, titles, local landing pages and site speed, so you rank for what people in your city actually type.
Google Ads
Search campaigns aimed at people already looking for what you sell, with negative keywords that stop the budget leaking.
Meta and Instagram ads
Awareness and lead campaigns for the audience that is browsing rather than searching.
Social media content
A planned posting schedule, rather than whatever gets remembered on a Friday evening.
Reporting
One page a month: enquiries received, where they came from, cost per enquiry, and what changes next.
How an engagement runs
Audit
What you rank for today, what your competitors rank for, and where your enquiries currently come from.
Set up measurement
Analytics, call tracking and form tracking. Without this, everything after it is guesswork.
Fix the basics
Business Profile, page titles, site speed and contact paths, before any money goes into advertising.
Start small
A limited budget across two channels, to find out which one produces enquiries for your business.
Scale what works
Spend moves to the channel that is producing, and comes off the one that is not.
Report monthly
Figures, plain conclusions, and the plan for next month.
Common questions
How long before we see results?
Google Business Profile work and ads can produce enquiries within days. Search rankings take three to six months, and anyone promising page one in a fortnight is selling you something.
Who pays for the advertising?
You do, directly to Google or Meta on your own account. We charge for managing it. That way you see exactly what was spent, and the account stays yours.
Can you guarantee the number one position?
No, and nobody honestly can. Google does not sell places in its organic results. What we commit to is honest measurement and stopping what does not work.
Other services
Custom Software Development
Billing, stock, HR and admissions systems built around how you work.
Explore service
Website Design & Development
Fast, search-ready sites and web apps that bring in enquiries.
Explore service
Mobile App Development
Android and iOS apps, shipped with the admin panel behind them.
Explore serviceTell us what you want to build
Send a few lines about the problem. You get back an approach, a price and a realistic timeline within one working day.
